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Privacy Policy

Last Updated: [October, 20, 2025]

Cumberland Valley Furnishings (“we,” “us,” or “our”) provides school, office, healthcare, and fixed seating furniture in Tennessee and surrounding areas. This Privacy Policy explains how we collect, use, and share personal information when you visit www.cumberlandfurnishings.com, contact us, or submit a quote/lead form.

1. Information We Collect

  • Contact details: name, email, phone, organization/school/church.

  • Project details: product interests, budget, timeline, delivery/installation info.

  • Website data: IP address, device/browser info, pages viewed, and interactions (via cookies/analytics).

  • Call interactions: if you use our call tracking numbers, we receive call metadata (time, duration, caller area code).

  • Payment/billing (only if you pay us): limited billing info processed by our payment providers.

2. How We Use Information

  • Respond to quote requests and provide proposals.

  • Schedule delivery/installation and customer service.

  • Improve our website and ads performance (analytics, A/B testing).

  • Send service updates and relevant marketing (you can opt out anytime).

  • Comply with legal obligations and prevent fraud.

3. Cookies & Analytics

We use cookies and similar technologies to operate the site and understand traffic. We may use:

  • Google Analytics (GA4) for usage stats.

  • Google/Meta/Microsoft Ads tags for advertising and conversion measurement.
    You can control cookies in your browser settings and via Google’s Ads Settings.

4. Sharing of Information

We do not sell personal information. We share limited data with:

  • Service providers (hosting, analytics, email, call tracking, CRM) under contracts that restrict their use.

  • Logistics/installation partners to fulfill your order.

  • Legal/Compliance if required by law or to protect our rights.

5. Your Choices

  • Opt-out of marketing: use the unsubscribe link or contact us.

  • Cookie controls: adjust your browser settings; see Google’s opt-outs for ads/analytics.

  • Access/Update/Delete: email us and we’ll help within a reasonable time.

6. Data Retention

We keep personal information only as long as needed for quotes, projects, legal obligations, and recordkeeping.

7. Security

We use reasonable administrative, technical, and physical safeguards. No method is 100% secure.

8. Children’s Privacy

Our site is not intended for children under 13, and we don’t knowingly collect their data.

9. Region-Specific Notices

  • California (CPRA): We don’t sell or share personal information for cross-context behavioral advertising. California residents may request access, deletion, or correction by contacting us.

  • EU/UK (GDPR) (if applicable): Legal bases include contract, legitimate interests, consent, and legal obligations. You may have rights to access, erase, or object. If we transfer data outside the EEA/UK, we use appropriate safeguards (e.g., SCCs).

10. Third-Party Links

Our site may link to third-party sites. Their privacy practices are their own.

11. Changes to This Policy

We may update this Policy. The “Last Updated” date reflects the latest version.

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